The ‘Purse Your Passions’ contest builds on a recent survey by Schick which revealed that 8 out of 10 Canadian men have neglected their hobbies, mainly due to financial constraints. The collected data also highlights that men feel underrepresented in contemporary advertising, with only 24% seeing themselves reflected and 73% believing that ads present unrealistic depictions of men.
To participate in the men-targeted campaign, one needs to follow Schick’s Instagram account and share a video of their passion. The contest offers four cash prizes of $5,000 each
Image Credit: Schick