Cosrx, one of the best-selling brands on Amazon, recently concluded its successful #LayerYourSPF campaign on TikTok, reaching a total of 193 million views under the hashtag, 1.9 billion views for the brand hashtag and a 21% increase in engagement during the challenge period. This campaign ran throughout Indonesia, the Philippines, Malaysia and Vietnam and it included a filter-based challenge and education on the importance of sun protection.
The brand’s augmented reality filter encouraged users to imitate the hand gestures to pat in the SPF, making the task of regularly applying sun care products a familiar one.
This campaign focused on layering sun protection products for complete UV coverage. With different layering techniques, product reviews, UV camera tests and daily skincare routines, this campaign spotlighted products like the brand’s Aloe Soothing Sun Cream SPF 50+ PA+++.