Skincare brand La Mer recently debuted a new beauty campaign, starring the Academy Award-winning actress Michelle Yeoh who was “a natural fit” for the brand’s philosophy. A central product for the start of this social marketing strategy is La Mer’s brand-new Moisturizing Soft Cream. Backed by 50 years of skincare science, the formula boasts the brand’s “visible youth-regenerating Miracle Broth™.”
The new beauty campaign with Michelle Yeoh will place the actress in a series of films that will be showcased on social media. Directed by Yvan Gabing, the films will “provide an intimate view into Yeoh’s personal journey and the rituals that have made her the influential woman she is today.” La Mer’s Moisturizing Soft Cream takes center stage in the first chapter of this series.
Image Credit: La Mer