Eating fries with mayonnaise is a popular practice in some countries and although its considered a staple snack in some regions, McDonald’s UK doesn’t offer mayo as a dip. Through research, Hellmann’s recently discovered that mayonnaise is the most popular dipping sauce for fries and it set out to help more people enjoy mayo as their dip of choice, even if fast food restaurants don’t offer that choice of dip on their menus.
Hellmann’s is remedying this with the Mayo McHack, which invites consumers to “order the Mayo Chicken burger, and customize it by removing all ingredients except mayonnaise.” The brand wants to see customers using this trick with the #MayoMcHack tag on social media.
