Baskin Robbins’ newest “flavor of the month” is a flavor meant to replicate the rich flavors of chicken and waffles. The ‘Chick’n & Waffles’ ice cream fuses buttermilk waffles with crunchy bits, chicken and waffle seasoning, and a ribbon of maple syrup. Despite its name, the flavor contains no meat and serves as a spin on the iconic brunch item. The company will host what it is referring to as a “bottomless brunch” at one of its locations in New York City to promote the product.
“At Baskin-Robbins, we pride ourselves on bringing innovative flavors to market, which is why when we saw the growing popularity of chicken & waffles on menus, we knew we had to create a bold flavor that would change the way our guests enjoy Chick’n & Waffles,” said Hannah Suits, Baskin-Robbins’ director of brand marketing.
Image Credit: Baskin Robbins
