The latest Nokia logo makes its appearance after 60 years. The iconic logo gets a dramatic new angle as the typeface and ‘Yale Blue’ tone is completely transformed into a digital and modern new look.
Speaking about the latest brand update, Nokia notes in a blog post attributed to Pekka Lundmark, Nokia’s CEO that “We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a business-to-business technology innovation leader pioneering the future where networks meet cloud. In most people’s minds, we are still a successful mobile phone brand, but this is not what Nokia is about,” Lundmark told Bloomberg. “We want to launch a new brand that is focusing very much on the networks and industrial digitalization, which is a completely different thing from the legacy mobile phones.”
Image Credit: Nokia
