Many contemporary beauty brands have taken it upon themselves to create impactful products that will improve skin health for consumers and as a result, there are many formulations on the market that claim to do just that. Filterbaby is an innovative brand that takes a new approach as it addresses skin health from a different source point—namely, tap water.
The company claims that tap water in the USA is not as clean as people think it is, even though it is regulated and treated by the state and the EPA. According to Filterbaby, tap water gets “a passing grade at best from the EWG.” Hence, Filterbaby launches a special tap water filter that is designed to remove harmful toxins from tap water in order to improve skin health among consumers.
Image Credit: Filterbaby