The BODYARMOR Cherry Lime sports drink is being launched as the latest flavor from the brand that will provide consumers with a way to quench their thirst after a workout and also support a good cause. The drink boasts a sweet yet tangy flavor profile that’s expected to be a hit amongst a wide range of athletes and workout enthusiasts alike.
The new sports drink flavor is being launched alongside a new official partnership with Operation Homefront to help support military families and help them thrive. The partnership will be paired with a $500,000 commitment from BODYARMOR along with additional support in the form of local community events, activations and more. The partnership will take center stage in a variety of campaigns and activations taking place throughout 2023.