The campaign focuses on a variety of brand fans donning a plant-based milk mustache with a bit of copy below that further explains the product. The campaign includes Brooklyn Peltz Beckham, Ella Bleu Travolta, Myles O’Neal with siblings Shareef, Me’Arah, Shaqir and Amirah, and Sailor Brinkley Cook. The campaign will be emblazoned across billboards in several US cities and also on social media.
Vice President of Marketing Olivia Sanchez spoke on the Silk Nextmilk campaign saying, “As a leader in the plant-based category, we recognize that the next generation is interested in incorporating more plant-based options into their lifestyles. Silk Nextmilk is a better milk2, and with a taste and texture you love.”