Heartwarming Social Good Ads : Moments That Count

Ronald McDonald House Charities (RMHC) Canada and RBC Insurance have launched the Moments That Count campaign, a collection of special moments showcasing Canadians’ connections to RMHC across Canada. 1 in 4 Canadians have either stayed at a Ronald McDonald House or Family Room or know someone who has.

The campaign aims to raise awareness of the charity’s national mission and impact on families with sick children across Canada. Canadians are encouraged to share a meaningful moment, story, photo, or video about their connection to RMHC across Canada at rmhccanada.ca/momentsthatcount or on social media using #RMHCMomentsCount. For every moment shared, RBC Insurance will donate $5 in support of families with sick children across Canada.

The campaign is supported by RBC Insurance and is part of the company’s broader commitment to supporting the communities it serves.

Image Credit: Ronald McDonald House Charities

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