In celebration of the upcoming National Margarita Day, Patrón introduces a new artificially intelligent art tool dubbed the Patrón Dream Margarita Generator. It essentially allows fans to create images of their drinks asking for information including their dream destination, favorite ingredient, and specific garnishes, before creating an image of their custom cocktail.
This offers fans a playful way to interact with the brand while creating AI art. Speaking about the new tool, D-J Hageman, the company’s Vice President of Brand Marketing in North America states that “Innovation is at the core of what we do at Patrón, and we’re always looking for unique ways to explore new technologies and virtual communities while remaining authentic to our brand.”
Image Credit: Patrón