Next-Gen Fitting Rooms : Fit Xperience,

Digital twin platform FIT:MATCH, Savage X Fenty and Intel collaborated on a product called the The Fit Xperience, which invites shoppers to get scanned in an in-store fitting room using Intel’s RealSense technology and the Intel Distribution of OpenVINO toolkit. With this technology, shoppers benefit from the option to be matched with the best-fitting Savage X styles based on their exact body shape.

This innovative fitting room experience can only be had at Savage X Fenty retail stores, the first of which includes the brand’s new Lenox Square Mall location in Atlanta, Georgia. Haniff Brown, Founder and CEO of FIT:MATCH, says “We truly believe this is the most frictionless in-store fitting experience on the market.”

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