#KnorrDaretoTry is a new campaign that targets Gen Z as part of a push for environmentalism through thoughtful eating. The campaign is centered on proving that dishes made with sustainable ingredients can be both delicious and daring.
As part of the campaign, Knorr teamed up with TikTok and VICE, plus 11 content creators for a game of Truth or Dare. The campaign aims to inspire new ways of cooking with vegetables and plants, as well as alternative sources of protein like insects, which are already widely enjoyed in many parts of the world.
For World Eat For Good Day, the brand hopes to unite people around the world and get them to try putting something new on their plates for the benefit of the planet.