Celebrity-Starring Swimwear Campaigns : swim shop

Shapewear and intimates brand SKIMS launched its ‘Swim Shop’ campaign ahead of the warmer months featuring the founder, Kim Kardashian. The updated swim shop has an assortment of over ten new swimsuit shapes, such as reimagined cover-ups, swimwear accessories, and layering items for covering up on the sand.

The new micro scoop top, micro mini skirt, long-sleeved bikini top, and strapless monokini are standout pieces of the collection. Other cover-up options include long-sleeved gowns and cotton and mesh sarongs that may be worn with any kind of swimwear silhouette. The arrival of new hair accessories means the pairing possibilities are endless.

Beginning on February 21, customers may purchase items from the new SKIMS Swim Shop online on the brand’s website.

Image Credit: SKIMS, hypebae, skims

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