Toblerone prepares to celebrate Easter as it rolls in around the corner with a new ‘Edgy Egg’ chocolate that is both angular and circular all at once. It is the company’s classic interpretation of a chocolate egg without compromising the brand image. It does have an oval shape to it but it is made out of the iconic prism.
The Edgy Egg is wrapped in foil and sits inside a box that is detailed with other Easter emblems including bees, birds, butterflies, and bunnies. Additionally, the Edgy Egg is only available exclusively in the UK as it can only be found in Tesco. Notably, the box that it is packaged in is also done in a triangular shape.
Image Credit: Tesco
