Licorice is divisive but with its newly opened pop-up store in the UK, Danish confectionery brand Lakrids by Bülow is on a mission to turn hate into love. At the pop-up location in London, the brand will be inviting people to come in and claim a free gift during the store’s opening week. Additionally, there will be complimentary tastings available that may help to open up the minds of people who’ve deemed that licorice is simply not for them.
Lakrids by Bülow’s luxury licorice products offer something for everyone, with some varieties that are sweet, and others that are salty or spicy.
Notably, Lakrids by Bülow is the first confectionery producer in the world to make jars from 100% recycled and recyclable plastic, and since 2020, its factory has been running on 100% green energy.
