Meta is preparing to roll out its new broadcast channels, which is a new feature on Instagram that essentially showcases a one-way messaging platform. The company is now testing the feature with the help of some creators to understand the functionality to possibly bring it to Facebook and Messenger as well.
The broadcast channels allow the creators to stream new updates to their followers’ inboxes. Users who join the channels are also able to interact with the messages through reactions and voting in the polls. However, they are now able to direct participate in the conversation. Additional to the new text updates, creators are able to share other content including audio clips and photos as well.
Image Credit: Meta
