adidas Sportswear is a new label that is launched by the iconic German imprint, fusing together elements from its adidas Performance and adidas Originals line. It targets Gen Z and is officially the brand’s first sub-label to launch in the past five decades. It is inspired and created for “the next generation of cultural trailblazers,” which is showcased in a campaign that stars Jenna Ortega.
The new collection taps the brand’s performance technology as the pillar and blends that together with an effortless design language without compromising the comfort and versatility of the Originals capsule. The leading items in the capsule include the AVRYN and the Tiro Suit, followed by other items such as Express Jersey and the striped Express Dress.
Image Credit: adidas Sportswear