GNC has announced it will be adding the limited-edition Irish Crème flavor to its various private label protein products in celebration of St. Patrick’s Day that are sure to be a hit amongst health-conscious consumers.
The products that will come in the new flavor include the GNC Total Lean 25 Lean Shake Powder, GNC Total Lean Layered Lean Bar and the GNC AMP Wheybolic Whey Protein. The three products provide consumers with a way to incorporate the Irish Crème flavor into any part of their day by focusing on meal replacements, snacks and post-workout recovery.
VP of Merchandising Kevin Maloberti spoke on the new flavor saying, “Our consumers are always looking for bold, fun flavors in products they use in their everyday routine. Enter Irish Crème: this flavor serves as a nod to the classic.”
