The Natural Instincts Bold hair coloring system is a new, gentle way for consumers to color their hair from the comfort of home without having to worry about damage. The hair color is formulated to help consumers with dark base colors to achieve a bold new look in a simple, gentle way. Formulated with 0% ammonia, the hair color boasts a blend of argan oil, guarana and açaí extracts to nourish the hair when adding in color.
The Natural Instincts Bold hair coloring system also comes with a hair mask to infuse deep levels of moisture, which will protect the hair by reducing the occurrence of tangles and also working to smooth the cuticle layer. The product comes in six shades to choose from.