Ferrari is investing in the creation of a Ferrari Sound Generator system for its future lineups of electric vehicles (EVs). While many automakers have crafted EVs with speed, torque, and even range comparable to internal combustion vehicles, Ferrari believes that the feint buzz created by an electric drivetrain does not do the power of the vehicle any justice.
As a result, the company is going to artificially recreate the sound of a powerful engine with Ferrari Sound Generators. This will ensure that the audio cue from a Ferrari is similar to the ones that the luxury car brand is known for. Without the powerful sounding engine, Ferrari believes its fans would be disappointed in the vehicles, even with every other component matching Ferrari’s quality standards.
Image Credit: Ferrari, Tyler Clemmensen
