The 4700BC and NOTO caramel popcorn ice cream is a new collaboration frozen treat that merges both of the brands’ specialities for consumers to enjoy. The treat features a caramel popcorn flavor with sweet notes throughout along with a touch of Himalayan pink salt for the perfect balance of flavors. The ice cream speaks to a larger shift in the market towards collaboration food products as consumers seek out ways to enjoy different flavors and textures, but in a familiar manner.
Founder of 4700BC Chirag Gupta spoke on the 4700BC and NOTO caramel popcorn ice cream saying, “At 4700BC, we have always believed in the power of innovation and experimentation in the business world. Our collaboration with Noto is a perfect example of that as we bring together two unlikely but complementary flavours, popcorn and ice cream, to create a truly one-of-a-kind sensory experience.