Known for its CBD sparkling water beverages in a range of energizing flavors, the new health beverage company Aprch is unveiling a new initiative called the Aprch Partner Project. The release taps SMITH, a company known for producing bike helmets, sports, lifestyle, and prescription eyewear. The duo has launched the Mint+Cucumber CBD Sparkling Water under the #WeRunCold campaign, which celebrates their shared love of adventure and snow. The The Aprch x Smith #WeRunCold limited edition cans offer an excellent alternative to alcohol after skiing or snowboarding.
This winter, SMITH events will sell the #WeRunCold cans, which feature a mountain landscape illustration by artist Ryan Schmies. A small number is also available online at the brand’s website.
Image Credit: Aprch