Viral Home Improvement Jingles : The Home Depot



North American hardware retailer The Home Depot recently teamed up with music influencer Joe Porter to recreate its iconic jingle using DIY items in place of instruments. The result was a viral song that has since become the retailer’s most viewed Instagram and TikTok video to date.

Relying on an influencer marketing strategy to appeal to a younger audience, The Home Depot leveraged music influencer Joe Porter’s TikTok following to engage Millennial and Gen Z consumers more organically.

In addition to using TikTok as a marketing tool for more authentic engagement, The Home Depot’s latest campaign is a response to the rise of DIY home improvement content on both Instagram and TikTok among Millennial and Gen Z groups.



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