Old World Christmas has announced a series of new licensing partnerships for its handblown glass ornaments that are sure to be a must-have for consumers looking to update their holiday decor. The new partnerships include agreements with MLB, Mars Wrigley, Morton Salt and Norman Rockwell to create a range of hand-painted and hand-glittered ornaments. Each of the decorations will helot capture the spirit of each brand and are expected to be launched later this year for consumers to pick up for their ornament collection for 2023.
President and CEO Neal Applefeld commented on the additions to the Old World Christmas range saying, “We are excited to continue to grow our licensed portfolio. Ornaments help a Christmas tree tell a story and we look to partner with brands who can bolster that story.”