These new Rimmel London products are being launched for 2023 as part of the brand’s commitment towards offering clean, vegan-friendly cosmetics for consumers to try out. The products consist of five options to choose from including the Kind & Free Clean Eye Definer, Kind & Free Brow Definer, Lasting Finish Lipstick, Scandaleyes Volume On Demand Mascara and Scandaleyes Reloaded Mascara. Each of the products follow on the brand’s recent CFI Certified profile and thus have cruelty-free formulas.
The new Rimmel London products are arriving now wherever the brand is carried and come as part of a larger wave of accessible beauty products that focus on cruelty-free, vegan and clean formulas. The products build on the brand’s more recent products that showcase the aforementioned qualities.