Peak Harvest Produce by Lidl is being launched as a private label produce line that will raise awareness and funds for a good cause. The produce line will support Children’s Miracle Network (CMN) Hospitals by donating 1% of every purchase, up to $250,000, for all of January 2023. The funds will be targeted towards 18 designated hospitals that are located in several of the brand’s markets on the east coast of the US.
Chief Product Officer Stefan Schwarz spoke on Peak Harvest Produce by Lidl saying, “We could not imagine a better way to launch this new produce line than by fundraising together with Children’s Miracle Network Hospitals to support healthy eating initiatives across their network of children’s hospitals along the East Coast. The roadmap to healthy living always begins with a healthy diet.”