American Girl has debuted a virtual museum experience to celebrate the launch of its 2023 Girl of the Year doll, Kavi Sharma. The museum will allow users to explore Sharma’s room, play games, and learn about the doll and her personality. American Girl will also produce branded content around Sharma’s debut, including a music video, animated series, and social media content for YouTube and YouTube Kids. This initiative marks the first time American Girl has ventured into the metaverse world, highlighting the growing popularity of gamifiying shopping experiences.
“As we ring in a new year, we’re excited to have Kavi Sharma take center stage in our popular Girl of the Year lineup,” Jamie Cygielman, general manager of American Girl, said in a statement. “Just like all our beloved characters, Kavi’s culturally relevant and aspirational stories help inspire kids to shine bright in their own way and be proud of who they are.”
Image Credit: American Girl