Personalized Skin Supplements : neutrogena 1



Neutrogena is introducing a new partnership with Nourished, a vitamin brand that offers 3D-printed customized gummy supplements for better skin. Neutrogena’s Skin360 app will be the center of the partnership, allowing consumers to purchase customized supplements and send them to their door based on their results from the app. Users of the Skin360 app receive a score from 1 to 10 in each of the following five categories: smoothness, fine lines, wrinkles, dark circles, and spots. The app will ask questions based on the user’s skin and current regimen and then provide a supplement based on the information.

“We have to learn and continue to iterate with our consumers and understand the full ecosystem of care,” said Logan McGill, global marketing director at Neutrogena. “We found that 70% of consumers expect brands like ours to take that next step into dietary supplements. Holistic care is part of their consideration if they want to achieve their skin goals.”

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