One notable contribution is the bespoke crystal trophy created by Swarovski for the 2022 FNCS Invitational, an esports event hosted by Fortnite developers Epic Games. This innovation showcases how even jewelry companies can capitalize on the growth being documented in the esports industry.
Additionally, Ralph Lauren will organize a number of activations to foster a relationship with the gaming community and celebrate its esports debut, including a Twitch live stream launch event. Ralph Lauren will also be the first luxury brand to cohost a Fortnite player competition.
For more games trends in the year ahead, check out Trend Hunter’s 2023 Trend Report.