The Bruichladdich Distillery ‘We Also Make Whisky’ mural has been installed in Shoreditch, East London as a marketing initiative to promote the brand, but also absorb pollution at the same time.
The mural measures in at 70-meters-squared and is finished with a polish that harnesses the power of the sun to break down pollutants as well las odors. The mural has been in place for four-weeks and has already reserved the pollution equivalent of more than 700 cars.
The Bruichladdich Distillery ‘We Also Make Whisky’ mural shows off the brands Classic Laddie spirit and features a turquoise color that calls to mind the distillery’s branding. This also helps to grab the attention of those who might be passing by.
