Pollution-Absorbing Murals : Bruichladdich Distillery

The Bruichladdich Distillery ‘We Also Make Whisky’ mural has been installed in Shoreditch, East London as a marketing initiative to promote the brand, but also absorb pollution at the same time.

The mural measures in at 70-meters-squared and is finished with a polish that harnesses the power of the sun to break down pollutants as well las odors. The mural has been in place for four-weeks and has already reserved the pollution equivalent of more than 700 cars.

The Bruichladdich Distillery ‘We Also Make Whisky’ mural shows off the brands Classic Laddie spirit and features a turquoise color that calls to mind the distillery’s branding. This also helps to grab the attention of those who might be passing by.

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