As the official sponsor of this year’s Qatar World Cup, Coca-Cola Europe introduces a new golden branding design for the soda can. It develops a series to celebrate the winning team and this is the latest celebratory packaging.
Brand Manager of Coca-Cola Europe Klaudia Pac explains in a brief that it is to “create the people’s trophy, the object of desire that only champions can hold. And et voilà, this is what our team has delivered. The icon—a beautiful, gold, and shiny Coke can.” The can comes in both the classic and Zero Sugar versions and each one is detailed with a graphic of the World Cup trophy. Detailed alongside this is a script that reads “FIFA World Cup 2022 Champions.”
Image Credit: Klaudia Pac
