The fully-integrated digital marketing campaign address key insights from the recent survey by McGraw Hill and Morning Consult: students are overwhelmed and have issues focusing and trusting the content they find on social media channels. The app aims to be reputable and engaging, solving these pain points for students.
“We were excited to collaborate with AMP to create a campaign supporting our new study tool that helps students stay focused with engaging content they know they can trust,” says McGraw Hill Chief Transformation and Strategy Officer, Justin Singh. “The campaign taps into Gen Z and collegiate culture with fun, social media inspired creative designed to get students excited.”
SHARPEN, available in the App Store, blends a social media-inspired, mobile-first design with trusted content built specifically to align with popular college courses.
Image Credit: SHARPEN