Scientific findings proved that comfort food relieves stress levels in the brain. So to encourage Hong Kongers to stop overthinking and just indulge, we created the KFC BRAINWAVE BUCKET – a helmet with a built-in headband that analyzed people’s brain activity. At the same time, their senses were stimulated by deep-fried chicken. The data was connected to an app that provided real-time biofeedback. The lower their brain wave, the more chicken rewards they receive.
The design of the helmet and the bucket-esque enclosure was inspired by KFC’s distinctive bucket, which was created for an immersive interactive Finger Lickin’ Good experience.
Image Credit: KFC