Mira is the first virtual influencer from the British department store chain Marks & Spencer and she already has her own Instagram account with thousands of followers. Mira (which stands for Marks & Spencer, Influencer, Reality, Augmented) is the first virtual influencer from the chain and she’s helping to expand the M&S Insiders influencer program. As part of this program launched in 2018, Marks & Spencer colleagues discuss style, inspiration and products with their followers on social media. Now, Mira is joining this program and she aims to reach a younger audience.
With the introduction of Mira, the department store chain is also launching its first dedicated live shoppable Christmas series on its website. On a weekly basis, customers can tune in to learn more about a product range and get their questions answered.