Google has pulled celebratory stunts like this before, often with its homepage logo commemorating different events. The Atari Breakout stunt is specifically enticing because it is completely interactive and long-lasting: you may end up spending more than a few minutes on this page.
Google knows well to serve as the interface of a fun, addictive game to clearly reflect its cool tech abilities. This is a new and effective way of gaining publicity through a platform that sees a tremendous flow daily traffic. Atari’s Breakout is an original game of brick breaker. It was first created in 1976; countless variations of the game have been made since.